Latest – company news and MR industry news

TV data increasingly boosting video campaigns

The number of US video campaigns using TV data to target audience segments increased 91% since the first quarter of […]

Simpson Carpenter launches text data analytics service

Klondike uses natural language processing algorithms to analyse online and offline text data.

Young people use smartphones 'every other minute'

15-24 year olds use their mobile phones an average of 387 times throughout the day, compared with the adult average […]

Unmetric launches competitive intelligence app

Unmetric Sense is a mobile app that allows marketers to monitor competitor activities in real time through a stream of […]

Bright Blue appoints new associate director

YouthSight’s John Newton joins Bright Blue Research as associate director.

Havas Media Group creates chief insight officer role

Yvonne O’Brien, former managing director of IPG Mediabrands Marketing Sciences, has been poached by Havas Media Group UK to be […]