Latest – company news and MR industry news

/ August 25, 2015 9:16 AM

Loyal fans and big moments behind TV programme social buzz

Nielsen Social’s research looking at the level of Tweets throughout a programme series highlights who is contributing most to TV […]

/ August 24, 2015 10:02 AM

Global data analytics outsourcing market to reach $3.3bn by 2019

The data analytics outsourcing market is predicted to grow about 30% between 2015 and 2019 according to the latest report […]

/ August 24, 2015 10:02 AM

Isentia buys King Content

Media intelligence company Isentia has acquired global content marketing firm King Content in a deal that could be worth up […]

/ August 22, 2015 9:01 AM

Glace joins Millward Brown as CIO

Matt Glace joins from Millward Brown’s parent company, Kantar, where he was executive vice president.

/ August 22, 2015 9:01 AM

Instantly partners with Viggle

Instantly will now be able to measure the impact of mobile ads within the entertainment and marketing rewards platform’s app.

/ August 22, 2015 9:01 AM

Tableau launches in Shanghai

The data visualisation software company’s Shanghai office is its first in China and its fourth in the APAC region.