Latest – company news and MR industry news

/ September 30, 2015 9:00 AM

Dunnhumby and Toluna partner on behavioural attitudinal research

Dunnhumby has selected Toluna’s technology platform to power its behavioural attitudinal research platform, dunnhumby BAR.

/ September 30, 2015 9:00 AM

eDigitalResearch launched text analytics tool

Voice of the customer research company eDigitalResearch has released HUB Text Analytics, its latest real-time insight platform.

/ September 30, 2015 9:00 AM

Consumer trust in traditional advertising declines in UK

A new study reveals that most forms of advertising and communication have seen a decline in trust among UK consumers […]

/ September 30, 2015 9:00 AM

Twitter users 'interested in messages rich in informational content'

A new study published in the Journal of Advertising Research reveals that information and emotion are key to brand engagement […]

/ September 29, 2015 9:02 AM

Gartner acquires Capterra

Global tech research and analysis company, Gartner, has announced its purchase of software advisory company Capterra.

/ September 29, 2015 9:02 AM

Diversity in marketing industry improving, but not enough

While Black, Asian and minority ethnic (BAME) representation in the creative industries is on a par with the general working […]