Consumer spend tracking group NPD has purchased Nielsen’s VideoScan point-of-sale retail tracking service for the home video market.

Fewer marketers plan on using native advertising this year, according to a new survey that reveals the format is ‘hard […]

New Jersey-based Perception Research Services (PRS) has announced it is joining forces with French agency IN VIVO, forming a new […]

The collaboration to develop public opinion data and explore best practice in survey research has been extended to 2018.

Martin Hayward, senior vice-president of global digital strategy and futures at loyalty business Aimia has left the company.

WPP’s wholly owned company Grey Group, a global communications network, has acquired a majority take in Vinyl-l, a creative digital […]