Latest – company news and MR industry news

/ October 29, 2015 9:01 AM

Nielsen pushes for TV measurement changes

The measurement company is urging changes to the 2006 industry agreement that defined C3 and C7 television ratings.

/ October 28, 2015 9:02 AM

Ipsos makes senior field hire

Jeremy May has joined Ipsos MORI from Kantar as senior director in its face-to-face fieldwork operation.

/ October 28, 2015 9:02 AM

The Sound expands with global hires

The exploration, brand strategy and product innovation company has welcomed nine new joiners in four countries in the last month.

/ October 28, 2015 9:02 AM

Twitter unveils new brand analytics tools

Twitter has expanded its analytics product with the launch of Brand Hub, a tool that looks at broad conversations around […]

/ October 28, 2015 9:02 AM

IBM unveils behavioural data product

The company’s ‘Universal Behavior Exchange’ links customer data from different sources to aid in personalising the consumer experience.

/ October 27, 2015 9:00 AM

GfK and Nielsen collaborate on book market insights

The agreement to collaborate on identifying trends and developments has been made to coincide with the Frankfurt Book Fair.