Latest – company news and MR industry news

/ November 19, 2015 9:00 AM

NPD launches segmentation scheme service

Global market information company NPD Group has introduced an analytic service integrating consumer segmentation schemes with sales and market share […]

/ November 19, 2015 9:00 AM

Purchase decisions an emotional rollercoaster

A third of shoppers (33%) worry they have made the wrong decision after buying a product according to consumer journey […]

/ November 19, 2015 9:00 AM

UK trails behind in using insight to drive growth

UK businesses are better equipped than those in other markets to use customer insight to drive growth, but lag behind […]

/ November 19, 2015 9:00 AM

MRC issues final social media measurement guidelines

The Media Rating Council has issued a detailed set of guidelines following a month-long period of cross-industry feedback.

/ November 18, 2015 9:00 AM

EasyJet creates data science role

Budget airline easyJet has appointed its first head of data science, Alberto Rey-Villaverde, to boost its use of artificial intelligence

/ November 17, 2015 9:35 AM

Weitz joins Imperium in business development role

Market research data and anti-fraud tech company Imperium has hired Jennifer Weitz as vice-president, business development responsible for sales, marketing […]