Latest – company news and MR industry news

Schlesinger launches handheld data collection tool

Dials by Schlesinger captures quantitative responses to test material in a focus group setting.

Ford hires data and analytics expert

Ford has appointed Paul Ballew as its executive director and chief data and analytics officer to help the company better […]

MarketShare appoints VP for EMEA

Marketing analytics software company MarketShare has named Ian Robin as its new vice-president for EMEA.

Millward Brown buys Habitus

WPP-owned Millward Brown has acquired Ecuador-based market research company Habitus.

Newsworks appoints Turner as director of insight

Denise Turner, currently chief insight officer at Havas Media Group, will oversee the insight programme at the marketing body for […]

WPP acquires Mexican digital marketing agency

Clarus Digital, a full-service digital marketing agency, has clients including Telcel, Citi-Banamex, Aeromexico and Sigma Alimentos.