BrainJuicer ranks emotive advertising
Research agency BrainJuicer has launched this year’s FeelMore50, its global ranking of the top 50 ads which sees Leo Burnett […]
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Millward Brown Digital partners with Snapchat
Partnership saw the agency measure the first six advertising campaigns to appear on Snapchat.
UK shoppers more 'phy-gital' than those in the US
70% of UK shoppers say they combine online and in-store purchases, according to a new study from Mindtree.
Dun & Bradstreet buys NetProspex
Dun & Bradstreet has bought NetProspex, the Massachusetts-based B2B data management company.
Data incompetence contributed to 'under-performing campaigns' in 2014
New research claims that 75% of marketing strategies in 2014 under-performed, partially due to marketers’ incorrect use of data leading […]
BARB launches broadcast measurement training sessions
IPA-accredited training sessions, BARB Boot Camp, are designed to help the media and advertising industry “better understand the strength of […]