MRS Delphi Group launches consumer privacy report
The Market Research Society think tank’s report has revealed that just one in ten UK consumers feel in complete control […]
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Majority of younger voters want to vote online
Sixty per cent of 18- to 24-year-olds want the opportunity to vote via online channels according to YouGov research.
ComScore makes ad effectiveness appointments both sides of the Atlantic
David Shiffman has been appointed as senior v-p marketing solutions in US and Duncan Trigg as v-p of advertising effectiveness […]
Future is about people data not big data says Unilever's Mathieu
Unilever’s global senior vice-president of marketing, Marc Mathieu said data science will change the way marketing is done, as he […]
Facebook opens its data firehose
The launch of topic data, an analytics tool developed with DataSift, will allow a select group to access Facebook’s data […]
Good content strategy requires risk-taking
Marketers need to learn how to fail and be nimble if content strategy is to be at the heart of […]