Latest – company news and MR industry news

/ April 10, 2015 9:04 AM

UK digital adspend hits £7.2bn

The record figure was reached following a 14% increase in 2014, according to the latest IAB figures.

/ April 10, 2015 9:04 AM

WPP's Data Alliance and Facebook in global partnership

Multi-year partnership allows marketers to activate WPP data assets within Facebook for segmentation and targeting.

/ April 10, 2015 9:04 AM

Confirmit launches mobile CAPI tool

CAPI for Android is an interviewer based app that allows interviewers to conduct surveys without an internet connection.

/ April 10, 2015 9:04 AM

Read Group to re-launch Research Opinion Poll

Research Opinion Poll is a lead generation platform that collects customer information, including key demographics and buying behaviour.

/ April 9, 2015 9:01 AM

Kadence India hires Singh as managing partner

Deepak Singh has joined the company from Ipsos India to lead on all insight work.

/ April 9, 2015 9:01 AM

Advertisers should be wary of viewers' moods

Using the wrong approach with the emotion and energy levels of ads can affect engagement and recall, according to a […]