Advertising spend on smartwatches is predicted to reach $68.6 million by 2019, up from an estimated $1.5m this year.

Yannis Kotziagkiaouridis has joined Wunderman as global chief analytics officer based in its Dallas office.

Overall growth in marketing budgets for the 2014/2015 year has been the best recorded for a decade according to the […]

Dentsu Aegis Network has acquired consumer insight company Forbes Consulting Group for an undisclosed amount.

WPP has bought mobile ad tech company Medialets for an undisclosed amount.

The marketing body for commercial TV in the UK has commissioned two new research studies from Group M and Platypus.