Labour’s election broadcast starring actor Martin Freeman, but omitting Ed Miliband, weakened its association with ‘leadership’, according to a neuroscience […]

Market research tech company RealityMine has hired co-partners of US outfit, Sequent Partners, to chief officer roles.

Omni-channel has become a consumer expectation as an average of five devices are used by shoppers when making a purchase […]

Demographix, the online research tools developer, has appointed Gina Lee-Young as its first-ever head of insight.

Traditional media still has the most influence on 18- to 24-year-old voters, with 62% citing TV followed by 14% for […]

ComScore has started its roll out of Trust Profiles, a collection of comScore ad metrics, so clients can see how […]