Latest – company news and MR industry news

/ April 30, 2015 9:06 AM

JWT forms new research and analytics group

The Intelligence Group brings together three existing specilities within JWT: Sonar, Analytics and The Innovation Group.

/ April 29, 2015 9:00 AM

Ad value boosted by newsbrand context

Consideration to purchase brands advertised across newsbrand platforms increased by up to 38% for readers than non-readers, according to research […]

/ April 29, 2015 9:00 AM

CIE hires across the group and rejigs at Opinion Leader

Chime Insight & Engagement Group (CIE) has made eight appointments across its businesses including Facts International, CIE Commercial, Watermelon, Cherry […]

/ April 29, 2015 9:00 AM

Labour loses on 'leadership' association with party political broadcast

Labour’s election broadcast starring actor Martin Freeman, but omitting Ed Miliband, weakened its association with ‘leadership’, according to a neuroscience […]

/ April 29, 2015 9:00 AM

RealityMine appoints Spaeth and Sylvester

Market research tech company RealityMine has hired co-partners of US outfit, Sequent Partners, to chief officer roles.

/ April 28, 2015 9:03 AM

Consumers use average of five devices when making purchases

Omni-channel has become a consumer expectation as an average of five devices are used by shoppers when making a purchase […]