Latest – company news and MR industry news

/ April 30, 2015 9:06 AM

Just 1% of consumers trust advertisers to guard data

Despite this, 27% would be prepared to sell their data, according to a study by Mediabrands Marketing Sciences and UM […]

/ April 30, 2015 9:06 AM

Creston Unlimited and Future Foundation fix insight partnership

Creston Unlimited and consumer trends and insight consultancy Future Foundation have announced a partnership agreement to combine their insight and […]

/ April 30, 2015 9:06 AM

New viewer relationship management head at Channel 4

Charlie Palmer has been appointed by Channel 4 as its head of viewer relationship management with a remit to build […]

/ April 30, 2015 9:06 AM

Kantar and comScore start joint measurement offering

Kantar Media and comScore have announced a joint offering for cross-media audience measurement, the first to come from their strategic […]

/ April 30, 2015 9:06 AM

New engagement agency harnesses consumer neuroscience

WeAreFearless works with cognitive neuroscientists to integrate an understanding of brand engagement into its approach.

/ April 30, 2015 9:06 AM

Digital-focused research association launches

Digital Insight Network is a global research association focused purely on digital methodologies.