Industry News

New CEO at Insight Management Academy

Insight consultancy, Insight Management Academy has appointed Barclays’ James Whycherley as its new chief executive.

Understanding why people don't vote

It’s time to address the real reasons why people don’t vote, not the ones they may purport, says broadcaster and […]

New country heads for Edelman Berland

Edelman Berland, the specialist research arm of Edelman, has appointed new heads of Singapore and Australia.

IRI buys China's Datasea

Retail and healthcare data company IRI has acquired Datasea, the Chinese analytics and market research company.

Gender predicts app engagement

The cost to acquire a new customer who makes a first-time purchase in a shopping app is much lower for […]

MRC issues interim guidance on mobile viewable impression measurement

Mobile to follow desktop viewability guidance of 50% of pixels in viewable space for minimum of one second (display) or […]