Industry News

/ January 26, 2012 6:57 PM

Accenture to acquire Neo Metrics Analytics

US— Management consultancy Accenture has agreed to buy Spanish predictive analytics agency Neo Metrics Analytics for an undisclosed amount.

/ January 26, 2012 6:57 PM

SymphonyIRI teams up with price comparison site mySupermarket

UK— SymphonyIRI Group and price comparison website mySupermarket have teamed up to study how the site’s users make buying decisions.

/ January 26, 2012 6:57 PM

Efamro welcomes changes to EU data protection proposal

EUROPE— Research federation Efamro has welcomed changes to proposals for a new European data protection law, after an earlier draft […]

/ January 26, 2012 6:57 PM

Time Warner unveils hi-tech media lab

US— Time Warner has opened a media lab at its New York headquarters to carry out research into consumer behaviour […]

/ January 26, 2012 6:57 PM

Belo expands Rentrak TV audience counting deal

US— Texas-based media owner Belo Corp has renewed its StationView Essentials local TV ratings contract with Rentrak, and expanded the […]

/ January 25, 2012 3:09 PM

Revenue up 15% at Simon-Kucher in 2011

GERMANY— Marketing and strategy consultancy Simon-Kucher & Partners increased its revenue by 15% to €121.3m in 2011.