Industry News

/ January 28, 2012 1:44 PM

Alterian shares come off stock exchange in SDL acquisition

UK— Shares in marketing analytics firm Alterian have come off the London Stock Exchange as the firm’s acquisition by tech […]

/ January 26, 2012 6:57 PM

Loyalty specialist CardStar acquired by Constant Contact

US— Email marketing firm Constant Contact is to acquire CardStar, which makes mobile apps for retail loyalty schemes.

/ January 26, 2012 6:57 PM

Affinnova launches online collaboration platform

US— Research technology firm Affinnova has launched a new web-based platform for marketing and research teams to collaborate on ideas […]

/ January 26, 2012 6:57 PM

FBI plans to track threats through social media

US— The FBI is the latest government agency to look into how it can harness social media monitoring.

/ January 26, 2012 6:57 PM

Accenture to acquire Neo Metrics Analytics

US— Management consultancy Accenture has agreed to buy Spanish predictive analytics agency Neo Metrics Analytics for an undisclosed amount.

/ January 26, 2012 6:57 PM

SymphonyIRI teams up with price comparison site mySupermarket

UK— SymphonyIRI Group and price comparison website mySupermarket have teamed up to study how the site’s users make buying decisions.