Industry News

/ August 5, 2015 9:01 AM

Questback appoints head of market research

Former Mapa Research managing director, Edward Chatham, has joined enterprise feedback management company Questback as its head of market research.

/ August 5, 2015 9:01 AM

MFour Mobile launches MediaMatch 360°

Mobile market research company MFour Mobile Research has launched its MediaMatch 360° tool integrating media matching technology into media measurement.

/ August 5, 2015 9:01 AM

Social sharing 'increases receptivity to advertising'

Consumers are most receptive to advertising at the point when they share content on their social media networks, according to […]

/ August 5, 2015 9:01 AM

Hires and promotions at IFF as it turns 50

IFF celebrates 50 years in the research industry with several new hires.

/ August 5, 2015 9:01 AM

Radius appoints European director

Radius GMR has appointed Jeanette Vivier to the newly-created position of director of Radius Europe.

/ August 5, 2015 9:01 AM

Dunnhumby BAR adds brand attribute comparison

The dunnhumby Behavioural Attitudinal Research tool draws on information on consumer shopping habits to identify specific consumer groups by their […]