Industry News

/ August 6, 2015 10:04 AM

Han joins MFour Mobile Research

Andrea Han has joined the mobile market research firm as senior research consultant.

/ August 6, 2015 9:04 AM

Bright Blue Research makes promotions

Bright Blue Research, formerly known as RS Consulting Group, has promoted a number of its team including Paul Cussell as […]

/ August 6, 2015 9:04 AM

GfK MRI expands product innovation team

Kevin King and Karen Ramspacher have joined GfK MRI’s product innovation team as senior vice-president mobile measurement and trends, and […]

/ August 6, 2015 9:04 AM

Cookies are 'a broken source of insight'

Using cookies alone to measure ad reach can typically lead to an overstatement of reach of around 58%, according to […]

/ August 6, 2015 9:04 AM

Statiq launches geo-behavioural audience profiling tool

Location audience data company Statiq has released its self serve point of interest directory for geo-behavioural audience profiling, Places.

/ August 6, 2015 9:04 AM

ComScore records 14% revenue increase in Q2

ComScore’s GAAP revenues for the second quarter of 2015 were $91.4m, an increase of 14% compared with the same period […]