GroupM and Buzzfeed in content and data deal
Buzzfeed agrees to provide GroupM’s and WPP’s agencies and clients with access to its creative and data assets.
Buzzfeed agrees to provide GroupM’s and WPP’s agencies and clients with access to its creative and data assets.
Digital marketing agency iCrossing has promoted Mark Iremonger as its new CEO in the UK replacing Paul Doleman.
More than half (57%) of CMOs expect marketing budgets to increase in the next two to three years.
WPP reported a 12% increase in pre-tax profits and an increase in like-for-like net sales of 2.3% to £5.04bn for […]
WPP-owned J.Walter Thompson has acquired a majority stake in Sydney-based digital agency Webling.
Betsy Sutherland, Hannah Peters, Miguel Martinez-Baco and Tiffany Bailey announced as new owners of employee-owned Directions Research.