Industry News

/ September 3, 2015 9:00 AM

Economic policy based on behaviour assumptions

Matthew Hancock MP said the edifice of economic policy was built on an assumption of how should people behave rather […]

/ September 3, 2015 9:00 AM

Connected TV adspend set to grow despite 'lack of reliable measurement'

While connected TV advertising budgets remain small in the US, 48% of advertisers who use the medium plan to spend […]

/ September 3, 2015 9:00 AM

DJS Research launches university alumni relationship services

Its new offer, alumnus, is intended to allow universities to benchmark their alumni relationship metrics and to establish drivers of […]

/ September 3, 2015 9:00 AM

Britons 'overestimate the bad behaviours of other people'

A new survey from Ipsos MORI and the Behavioural Insights Team show that we think more people are avoiding tax […]

/ September 3, 2015 9:00 AM

Razorfish acquires Australian data analytics consultancy

Razorfish Global has acquired 2DataFish, an Adobe data analytics and marketing optimisation consultancy in Australia and APAC.

/ September 2, 2015 9:03 AM

Marketing focus remains on digital and mobile

The latest Global Marketing Index (GMI) has revealed that global marketing activity is expanding at a steady pace, with a […]