Industry News

Economic policy based on behaviour assumptions

Matthew Hancock MP said the edifice of economic policy was built on an assumption of how should people behave rather […]

Connected TV adspend set to grow despite 'lack of reliable measurement'

While connected TV advertising budgets remain small in the US, 48% of advertisers who use the medium plan to spend […]

DJS Research launches university alumni relationship services

Its new offer, alumnus, is intended to allow universities to benchmark their alumni relationship metrics and to establish drivers of […]

Britons 'overestimate the bad behaviours of other people'

A new survey from Ipsos MORI and the Behavioural Insights Team show that we think more people are avoiding tax […]

Razorfish acquires Australian data analytics consultancy

Razorfish Global has acquired 2DataFish, an Adobe data analytics and marketing optimisation consultancy in Australia and APAC.

Marketing focus remains on digital and mobile

The latest Global Marketing Index (GMI) has revealed that global marketing activity is expanding at a steady pace, with a […]