Industry News

Mobile marketing strategies limited by lack of app development

Research from IAB Europe reveals that advertisers are taking advantage of the growth of mobile to engage with audiences, but […]

BAMM hires ex-Ipsos qual lead

Sarah Jenkins, formerly head of qualitative at Ipsos Mori’s media, content and technology division, has joined the consumer insight agency […]

Instagram opens ad platform to all brands

The Facebook-owned photo sharing app is to open its platform to all advertisers by the end of the month.

LivingLens hires three

The video analysis insight company has hired Andrew Mitchell, Adam Cooper and Matt Marontate to boost its sales, business development […]

Brand hype around participation 'based on flawed assumptions'

A new report from TNS and JWT claims that customers are not as interested in engaging with brands online as […]

Confirmit launches location and beacon triggering solution

New solution will allow users of Confirmit Horizons to use mobile, location and beacon technology to understand in-the-moment customer behaviour.