Industry News

/ September 30, 2015 9:00 AM

Banks joins Firefish as qual director

Jigsaw Research’s Steve Banks moves to Firefish as its qualitative director to boost its financial services offering.

/ September 30, 2015 9:00 AM

Research Panel Asia rebrands to dataSpring

Research Panel Asia (RPA) has renamed to dataSpring following the merger of RPA with Marketing Applications in July this year.

/ September 30, 2015 9:00 AM

Dunnhumby and Toluna partner on behavioural attitudinal research

Dunnhumby has selected Toluna’s technology platform to power its behavioural attitudinal research platform, dunnhumby BAR.

/ September 30, 2015 9:00 AM

eDigitalResearch launched text analytics tool

Voice of the customer research company eDigitalResearch has released HUB Text Analytics, its latest real-time insight platform.

/ September 30, 2015 9:00 AM

Consumer trust in traditional advertising declines in UK

A new study reveals that most forms of advertising and communication have seen a decline in trust among UK consumers […]

/ September 30, 2015 9:00 AM

Twitter users 'interested in messages rich in informational content'

A new study published in the Journal of Advertising Research reveals that information and emotion are key to brand engagement […]