Neuroscience research shows that how people engage with advertising content is affected by which device they are watching on.

ComScore has announced the launch of Mobile Metrix in Indonesia, as well as the introduction of joint mobile panel development […]

21-34 year-olds have the highest levels of trust in almost all advertising formats/ channels, according to a study from Nielsen.

The UK (44%) is beaten only by the US (71%) as the most desirable ‘e-destination’ for consumers to shop in […]

TAM Media Research & IMRB International have collaborated on India’s first multimedia measurement data and integrated media planning tool.

Marketing budgets have increased for the third successive year but to the weakest degree since Q1 2013, according to the […]