IBM unveils behavioural data product
The company’s ‘Universal Behavior Exchange’ links customer data from different sources to aid in personalising the consumer experience.
The company’s ‘Universal Behavior Exchange’ links customer data from different sources to aid in personalising the consumer experience.
The agreement to collaborate on identifying trends and developments has been made to coincide with the Frankfurt Book Fair.
The UK’s independent ad trading watchdog, JICWEBS, has published fresh guidance on sources of non-human traffic that can affect digital […]
Online shoppers in the UK are expected to spend over £1bn in a single day for the first time on […]
Jake Steadman, director of International Research at Twitter, has joined the Market Research Society’s think tank.
The advertising services network has seen 5.9% growth in reported revenues in Q3 2015, and 6.5% growth in the year-to-date.