Industry News

/ October 28, 2015 9:02 AM

IBM unveils behavioural data product

The company’s ‘Universal Behavior Exchange’ links customer data from different sources to aid in personalising the consumer experience.

/ October 27, 2015 9:00 AM

Digital ad fraud guidance updated

The UK’s independent ad trading watchdog, JICWEBS, has published fresh guidance on sources of non-human traffic that can affect digital […]

/ October 27, 2015 9:00 AM

GfK and Nielsen collaborate on book market insights

The agreement to collaborate on identifying trends and developments has been made to coincide with the Frankfurt Book Fair.

/ October 27, 2015 9:00 AM

Black Friday expected to break UK online sales records

Online shoppers in the UK are expected to spend over £1bn in a single day for the first time on […]

/ October 27, 2015 9:00 AM

Twitter's Steadman joins MRS Delphi Group

Jake Steadman, director of International Research at Twitter, has joined the Market Research Society’s think tank.

/ October 27, 2015 9:00 AM

WPP sees 5.9% revenue growth in Q3

The advertising services network has seen 5.9% growth in reported revenues in Q3 2015, and 6.5% growth in the year-to-date.