Industry News

IBM unveils behavioural data product

The company’s ‘Universal Behavior Exchange’ links customer data from different sources to aid in personalising the consumer experience.

GfK and Nielsen collaborate on book market insights

The agreement to collaborate on identifying trends and developments has been made to coincide with the Frankfurt Book Fair.

Digital ad fraud guidance updated

The UK’s independent ad trading watchdog, JICWEBS, has published fresh guidance on sources of non-human traffic that can affect digital […]

Black Friday expected to break UK online sales records

Online shoppers in the UK are expected to spend over £1bn in a single day for the first time on […]

Twitter's Steadman joins MRS Delphi Group

Jake Steadman, director of International Research at Twitter, has joined the Market Research Society’s think tank.

WPP sees 5.9% revenue growth in Q3

The advertising services network has seen 5.9% growth in reported revenues in Q3 2015, and 6.5% growth in the year-to-date.