Men quietly welcome the shift in gender roles but their public views often differ from their private views said Peter […]

UK — The combination of scepticism, marketing savvy and online filtering has fed the continuing rise of super-selectivism, says Ben […]

With 1.8 billion photos shared globally every single day the age of the image is upon us and brands must […]

UK — The involvement of brands in public campaigns has benefits for all involved, said Ben Toombs of TNS BMRB […]

As many as 64% of people in the UK deny feeling in any way European, the highest percentage of any […]

Nielsen has partnered with digital watermarking company Digimarc to make watermarks available for applications beyond audience measurement.