Industry News

/ November 10, 2015 9:00 AM

Kantar and comScore awarded Czech Republic TV measurement contract

The Association of TV Organisations (ATO) in the Czech Republic has appointed Kantar and comScore for its cross-platform measurement pilot […]

/ November 10, 2015 9:00 AM

Behavioural economics approaches enhance outdoor

Using behavioural economics principles such as scarcity, social proof and loss aversion can improve the effectiveness of outdoor ads, new […]

/ November 10, 2015 9:00 AM

Delivinia hires Cameron to lead Methodify sales

Mellissa Cameron has been hired as director of sales for Methodify, its research automation platform.

/ November 10, 2015 9:00 AM

Verto Analytics pilots cross-platform solution

Verto Cross-Media Watch, which collects media content information and combines it with census-level market data, is being piloted in Europe.

/ November 6, 2015 9:15 AM

New MD at Added Value Australia

Dennis Wong is promoted to managing director replacing James Pike who moved to Bohemia.

/ November 6, 2015 9:02 AM

Shaw promoted to MD at MARSC

Allan Shaw takes over as managing director from Julian Simpson, the company’s founder.