Industry News

Native advertising could wane in 2016

Fewer marketers plan on using native advertising this year, according to a new survey that reveals the format is ‘hard […]

Perception Research Services merges with IN VIVO

New Jersey-based Perception Research Services (PRS) has announced it is joining forces with French agency IN VIVO, forming a new […]

SurveyMonkey and NBC extend online polling partnership

The collaboration to develop public opinion data and explore best practice in survey research has been extended to 2018.

Martin Hayward leaves Aimia

Martin Hayward, senior vice-president of global digital strategy and futures at loyalty business Aimia has left the company.

Grey Group acquires majority stake in Vinyl-l

WPP’s wholly owned company Grey Group, a global communications network, has acquired a majority take in Vinyl-l, a creative digital […]

Worthge joins MFour from Instantly

Scott Worthge has joined MFour Mobile Research from Instantly as a senior solutions executive.