73% of brand advertisers would like more consumer lifestyle, attitudinal and behavioural information in online surveys, according to research from […]

86% of the Interbrand 100 now integrate Instagram into their marketing strategy, a 15% growth in activity since 2013, according […]

Partnership combines Qualia’s consumer intent information with Placed’s location technology to understand consumers’ offline actions after viewing a mobile ad.

Randy Kosloski has been named director of account management by the research and consulting firm.

Cincinnati-based Directions Research has hired Kacie Liederbach and Mike McCormick as account managers.

Global media company, Specific Media, has expanded its partnership with Nielsen to launch Shopper Access, which allows advertisers to target […]