Industry News

/ October 30, 2014 9:01 AM

Brands call for more lifestyle, attitudinal and behavioural insights

73% of brand advertisers would like more consumer lifestyle, attitudinal and behavioural information in online surveys, according to research from […]

/ October 30, 2014 9:01 AM

Instagram the 'social channel of choice' among Interbrand 100

86% of the Interbrand 100 now integrate Instagram into their marketing strategy, a 15% growth in activity since 2013, according […]

/ October 30, 2014 9:01 AM

Qualia and Placed partner to link online and offline behaviour

Partnership combines Qualia’s consumer intent information with Placed’s location technology to understand consumers’ offline actions after viewing a mobile ad.

/ October 30, 2014 9:01 AM

Marketing Workshop promotes Kosloski

Randy Kosloski has been named director of account management by the research and consulting firm.

/ October 29, 2014 9:00 AM

Directions Research makes hires

Cincinnati-based Directions Research has hired Kacie Liederbach and Mike McCormick as account managers.

/ October 29, 2014 9:00 AM

Specific Media launches Shopper Access

Global media company, Specific Media, has expanded its partnership with Nielsen to launch Shopper Access, which allows advertisers to target […]