Industry News

/ November 19, 2015 9:45 AM

Call for better ethical standards in social media research

Only 38% of the public are aware their social media posts are potentially being analysed for research projects.

/ November 19, 2015 9:00 AM

ResearchBods creates client services director role

Leeds-based digital research agency ResearchBods has hired Robert Webster in the newly created role of client services director.

/ November 19, 2015 9:00 AM

NPD launches segmentation scheme service

Global market information company NPD Group has introduced an analytic service integrating consumer segmentation schemes with sales and market share […]

/ November 19, 2015 9:00 AM

Purchase decisions an emotional rollercoaster

A third of shoppers (33%) worry they have made the wrong decision after buying a product according to consumer journey […]

/ November 19, 2015 9:00 AM

UK trails behind in using insight to drive growth

UK businesses are better equipped than those in other markets to use customer insight to drive growth, but lag behind […]

/ November 19, 2015 9:00 AM

MRC issues final social media measurement guidelines

The Media Rating Council has issued a detailed set of guidelines following a month-long period of cross-industry feedback.