Only 38% of the public are aware their social media posts are potentially being analysed for research projects.

Leeds-based digital research agency ResearchBods has hired Robert Webster in the newly created role of client services director.

Global market information company NPD Group has introduced an analytic service integrating consumer segmentation schemes with sales and market share […]

A third of shoppers (33%) worry they have made the wrong decision after buying a product according to consumer journey […]

UK businesses are better equipped than those in other markets to use customer insight to drive growth, but lag behind […]

The Media Rating Council has issued a detailed set of guidelines following a month-long period of cross-industry feedback.