UK shoppers more 'phy-gital' than those in the US
70% of UK shoppers say they combine online and in-store purchases, according to a new study from Mindtree.
70% of UK shoppers say they combine online and in-store purchases, according to a new study from Mindtree.
Dun & Bradstreet has bought NetProspex, the Massachusetts-based B2B data management company.
New research claims that 75% of marketing strategies in 2014 under-performed, partially due to marketers’ incorrect use of data leading […]
The rise of the Internet of Things (IoT) and the associated collection of huge volumes of data poses a risk […]
IPA-accredited training sessions, BARB Boot Camp, are designed to help the media and advertising industry “better understand the strength of […]
The ailing supermarket group is looking to sell its assets to fund lower prices in response to the biggest crisis […]