Jenkins joins Basis from Ipsos
Sarah Jenkins, former head of qualitative at Ipsos MORI’s MediaCT division, has joined Basis as senior director.
Sarah Jenkins, former head of qualitative at Ipsos MORI’s MediaCT division, has joined Basis as senior director.
Dietmar Kruse was formerly CEO of Ebiquity Germany, which he co-founded in 2008.
Research from video advertising platform Videology has revealed a 66% rise in video campaigns being targeted according to behavioural patterns.
Location-based marketing platform Thinknear found a 7% decrease in location accuracy from Q3 to Q4 2014, blaming it on apps […]
The research will look into how retailers, motor insurers and games app providers use consumer data.
Young, the social research organisation’s chief executive since 2009, will take up the post of House of Commons librarian and […]