Industry News

/ March 13, 2015 9:00 AM

Attention lost from TV ads 'can be regained online'

Results from a new ethnographic study suggest that attention lost from TV ads can be regained by ads on digital […]

/ March 12, 2015 9:05 AM

Customer insight critical to success says Vodafone's Fielding

Daryl Fielding, outgoing director of brand marketing at Vodafone, warned marketers of the importance of having an overarching insight and […]

/ March 11, 2015 9:51 AM

GfK invests in YouEye

YouEye, established in 2011, has a technology platform that analyses and integrates various forms of data.

/ March 11, 2015 9:04 AM

WPP to acquire stake in Swedish internet TV service

The group has agreed to acquire a minority stake in FlowNetwork, a new ‘over-the-top’ television service.

/ March 11, 2015 9:04 AM

Sthanunathan urges companies to think of people not consumers

Unilever’s senior vice-president, consumer and market, Stan Sthanunathan has said that for brands to truly understand their market they must […]

/ March 11, 2015 9:04 AM

UK TV ad revenue reaches £4.91bn

Total TV advertising revenue in the UK increased by 6% in 2014 to reach a record high of £4.91bn, according […]