Results from a new ethnographic study suggest that attention lost from TV ads can be regained by ads on digital […]

Daryl Fielding, outgoing director of brand marketing at Vodafone, warned marketers of the importance of having an overarching insight and […]

YouEye, established in 2011, has a technology platform that analyses and integrates various forms of data.

The group has agreed to acquire a minority stake in FlowNetwork, a new ‘over-the-top’ television service.

Unilever’s senior vice-president, consumer and market, Stan Sthanunathan has said that for brands to truly understand their market they must […]

Total TV advertising revenue in the UK increased by 6% in 2014 to reach a record high of £4.91bn, according […]