Fishing and cooking – how to make online samples fit for purpose
The rise of online research raises big questions about sampling error and the reliability of survey findings, Impact 2015 heard […]
Industry News
Rise of the machines – technology transforming research
Artificial intelligence, social media measurement and virtual reality promise to transform consumer insight, Impact 2015 heard.
'Give data back to the people', panel tells Impact 2015 audience
Personal data should be wrested from the control of businesses and given back to consumers, according to a panellist speaking […]
Storytelling, segmentations, and the subconscious
Speakers from Unilever, EE and Chime Insight and Engagement shared their thoughts on going beyond insight delivery at the MRS […]
'This is a leadership moment for the market research profession,' says Unilever's Polman
Unilever CEO Paul Polman has issued a challenge to the market research profession to provide the insight needed to galvanize […]
Fresh approaches to predicting new product success
The current era of risk and opportunity requires researchers and clients to take a fresh approach to new product development, […]