Industry News

/ April 2, 2015 9:00 AM

Product perceptions rebrands

Consumer and sensory research agency, product perceptions, has changed its name to PPL Insights.

/ April 2, 2015 9:00 AM

Tech more popular than cars for Gen Y

The majority (65%) of UK millennials think the latest smartphone are of more value and use than the most recent […]

/ April 2, 2015 9:00 AM

NatCen names Doggett as interim COO

Phil Doggett will take up the position on April 13, replacing Penny Young who leaves to join the House of […]

/ April 2, 2015 9:00 AM

Broadcast industry 'wasting data potential'

TV companies are largely failing to put audience and user data to good use, according to a white paper from […]

/ April 2, 2015 9:00 AM

Loyalty programmes 'more important for brand loyalty than value for money'

Enrolment levels in consumer loyalty programmes in the US have reached an “all-time high”, according to a new report.

/ March 31, 2015 9:21 AM

Majority of advertisers now have mobile optimised sites

More than 80% of the top 250 UK advertisers has a mobile optimised site according to a survey from the […]