Industry News

/ April 10, 2015 9:52 AM

Directions Research makes three new hires

Directions Research has appointed Austin Hatch as onsite project manager at its Minneapolis office as part of a number of […]

/ April 10, 2015 9:41 AM

National Readership Survey to be replaced

The Publishers Audience Measurement Company (PAMCO) is to replace the NRS next year as the organisation overseeing audience figures for […]

/ April 10, 2015 9:04 AM

UK digital adspend hits £7.2bn

The record figure was reached following a 14% increase in 2014, according to the latest IAB figures.

/ April 10, 2015 9:04 AM

WPP's Data Alliance and Facebook in global partnership

Multi-year partnership allows marketers to activate WPP data assets within Facebook for segmentation and targeting.

/ April 10, 2015 9:04 AM

Confirmit launches mobile CAPI tool

CAPI for Android is an interviewer based app that allows interviewers to conduct surveys without an internet connection.

/ April 10, 2015 9:04 AM

Read Group to re-launch Research Opinion Poll

Research Opinion Poll is a lead generation platform that collects customer information, including key demographics and buying behaviour.