WPP launches Gain Theory consultancy
WPP has announced its new marketing foresight consultancy, Gain Theory, which will bring together data, analytics, technology solutions and consumer-insight […]
WPP has announced its new marketing foresight consultancy, Gain Theory, which will bring together data, analytics, technology solutions and consumer-insight […]
Twitter is to cut off access to its data firehose for its independent data partners, including DataSift and NTT.
More than half of internet users (55%) use only two or three trusted sites when looking for content and product […]
Consumers are concerned about unauthorised data access, but only 29% feel fully responsible for protecting themselves online, according to a […]
Elke Neuteboom has been appointed by Beehive Research as its new research director.
Consumer retail spending on mobiles and tablets in the UK is forecast to reach £53.6bn annually by 2024, but 70% […]