Industry News

WPP launches Gain Theory consultancy

WPP has announced its new marketing foresight consultancy, Gain Theory, which will bring together data, analytics, technology solutions and consumer-insight […]

Twitter to bring data business in-house

Twitter is to cut off access to its data firehose for its independent data partners, including DataSift and NTT.

Internet users turn to friends' recommendations as choice becomes overwhelming

More than half of internet users (55%) use only two or three trusted sites when looking for content and product […]

Less than one third of UK consumers feel responsible for online privacy

Consumers are concerned about unauthorised data access, but only 29% feel fully responsible for protecting themselves online, according to a […]

Beehive appoints new research director

Elke Neuteboom has been appointed by Beehive Research as its new research director.

UK retailers unprepared for rise in m-commerce

Consumer retail spending on mobiles and tablets in the UK is forecast to reach £53.6bn annually by 2024, but 70% […]