Industry News

DJS Research launches online family community

Cheshire-based market research agency DJS Research has launched an online parents, kids and teens community, Chatter Zone, for its clients.

InMobi and Sky Media partnership

InMobi and Sky Media have announced that InMobi will be the exclusive mobile advertising partner for the ad sales arm […]

Just 1% of consumers trust advertisers to guard data

Despite this, 27% would be prepared to sell their data, according to a study by Mediabrands Marketing Sciences and UM […]

Creston Unlimited and Future Foundation fix insight partnership

Creston Unlimited and consumer trends and insight consultancy Future Foundation have announced a partnership agreement to combine their insight and […]

New viewer relationship management head at Channel 4

Charlie Palmer has been appointed by Channel 4 as its head of viewer relationship management with a remit to build […]

New engagement agency harnesses consumer neuroscience

WeAreFearless works with cognitive neuroscientists to integrate an understanding of brand engagement into its approach.