Articles By: Chris Bowden

Alterian shares come off stock exchange in SDL acquisition

UK— Shares in marketing analytics firm Alterian have come off the London Stock Exchange as the firm’s acquisition by tech […]

Accenture to acquire Neo Metrics Analytics

US— Management consultancy Accenture has agreed to buy Spanish predictive analytics agency Neo Metrics Analytics for an undisclosed amount.

SymphonyIRI teams up with price comparison site mySupermarket

UK— SymphonyIRI Group and price comparison website mySupermarket have teamed up to study how the site’s users make buying decisions.

Efamro welcomes changes to EU data protection proposal

EUROPE— Research federation Efamro has welcomed changes to proposals for a new European data protection law, after an earlier draft […]

Time Warner unveils hi-tech media lab

US— Time Warner has opened a media lab at its New York headquarters to carry out research into consumer behaviour […]

Belo expands Rentrak TV audience counting deal

US— Texas-based media owner Belo Corp has renewed its StationView Essentials local TV ratings contract with Rentrak, and expanded the […]