Articles By: Chris Bowden

Rise Interactive acquires SimpleRelevance

Digital marketing and analytics agency Rise Interactive has acquired SimpleRelevance, a platform that uses machine learning to personalise marketing messages.

Collaboration across four or more functions boosts innovation

Findings from a study of CPG professionals shows that collaboration across four or more functions generates concepts that perform 46% […]

IFF hires eight

IFF Research has hired eight new staff members, including Chris O’Brien, who joins from Ipsos Mori as associate director.

MRS Awards 2015 winners announced

The Market Research Society’s annual awards took place last night in London, with big winners including StreetInvest and Lightspeed GMI.

Affinio launches Twitter segmentation tool

Discovery by Affinio is a lightweight version of Affinio that allows Twitter users to analyse the characteristics of their followers.

Lightspeed GMI unveils political profiling tool

Political Profiler allows targeting by political party affiliation, voter preferences and voting frequency, as well as social interest profiles.