Rise Interactive acquires SimpleRelevance
Digital marketing and analytics agency Rise Interactive has acquired SimpleRelevance, a platform that uses machine learning to personalise marketing messages.
Digital marketing and analytics agency Rise Interactive has acquired SimpleRelevance, a platform that uses machine learning to personalise marketing messages.
Findings from a study of CPG professionals shows that collaboration across four or more functions generates concepts that perform 46% […]
IFF Research has hired eight new staff members, including Chris O’Brien, who joins from Ipsos Mori as associate director.
The Market Research Society’s annual awards took place last night in London, with big winners including StreetInvest and Lightspeed GMI.
Discovery by Affinio is a lightweight version of Affinio that allows Twitter users to analyse the characteristics of their followers.
Political Profiler allows targeting by political party affiliation, voter preferences and voting frequency, as well as social interest profiles.