AppNexus and Microsoft expand tech partnership
Ad tech company AppNexus has announced its global technology partnership with Microsoft has been extended and expanded.
Articles By: Chris Bowden 
Ex-Nielsen exec launches digital research agency
DataChefs is co-founded by former Nielsen and GMI exec Simon Guy and is based in Davos, Switzerland.
IPA predicts agency models of the future
Agencies will need to broaden their definition of creativity, gain deeper understanding of clients’ businesses and find a richer base […]
RS Consulting Group rebrands to Bright Blue
The market and social research group RS Consulting has announced it is changing its name to Bright Blue.
Hall & Partners' Lombardi adds to Tokyo team
Gerald Lombardi, a research director at Hall & Partners’ Health in New York, is to relocate to the company’s Tokyo […]
Data 'can create greater empathy'
Data’s capacity to create greater empathy through personalisation should inspire marketers, according to a panel discussion held at Cannes by […]