Reliance on earned media for new product information grows
Shoppers’ attention towards paid media for new product information is declining, according to research from Nielsen.
Articles By: Chris Bowden 
InCrowd appoints new VP of strategic alliances
Art McKee joins InCrowd, a provider of real-time market intelligence to life sciences firms, from Instar Research, where he was […]
Adspend growth forecast cut to 2.3% for 2015
Slowdowns in the US and China have contributed to Warc’s 2015’s global adspend forecast to be downgraded by 2.5 percentage […]
20/20 Research builds business development team
Jeff Grund has been hired to lead a team of market research veterans appointed to further grow global research technology […]
Cello Health Insight strengthens IQ team
Massimo Bufi joins as senior methodologist in Cello Health Insight’s quantitative research IQ team.
Unilever China and Alibaba data-driven partnership
Alibaba Group and Unilever China have embarked on a strategic partnership allowing Unilever to reach customers across China through Alibaba’s […]