Articles By: Chris Bowden

Questback appoints head of market research

Former Mapa Research managing director, Edward Chatham, has joined enterprise feedback management company Questback as its head of market research.

MFour Mobile launches MediaMatch 360°

Mobile market research company MFour Mobile Research has launched its MediaMatch 360° tool integrating media matching technology into media measurement.

Social sharing 'increases receptivity to advertising'

Consumers are most receptive to advertising at the point when they share content on their social media networks, according to […]

Hires and promotions at IFF as it turns 50

IFF celebrates 50 years in the research industry with several new hires.

Radius appoints European director

Radius GMR has appointed Jeanette Vivier to the newly-created position of director of Radius Europe.

Dunnhumby BAR adds brand attribute comparison

The dunnhumby Behavioural Attitudinal Research tool draws on information on consumer shopping habits to identify specific consumer groups by their […]