TV data increasingly boosting video campaigns
The number of US video campaigns using TV data to target audience segments increased 91% since the first quarter of […]
The number of US video campaigns using TV data to target audience segments increased 91% since the first quarter of […]
15-24 year olds use their mobile phones an average of 387 times throughout the day, compared with the adult average […]
Unmetric Sense is a mobile app that allows marketers to monitor competitor activities in real time through a stream of […]
YouthSight’s John Newton joins Bright Blue Research as associate director.
Yvonne O’Brien, former managing director of IPG Mediabrands Marketing Sciences, has been poached by Havas Media Group UK to be […]
Online DIY survey research company SurveyMonkey has acquired software customer content creation platform, TechValidate, for an undisclosed amount.