Articles By: Chris Bowden

/ September 5, 2015 9:03 AM

Social media engagement rates decline

Marketers are posting more on social media but have seen engagement rates drop off in the past year, according to […]

/ September 5, 2015 9:03 AM

Starcount names Yates as director of strategy and partnerships

Data and trend aggregator Starcount has hired Mick Yates, former head of international markets and business development at dunnhumby, as […]

/ September 5, 2015 9:03 AM

FreshMinds launches ideation product

Spark is designed to assist brands in the early stages of the innovation process by “fuelling ideation for new products […]

/ September 5, 2015 9:03 AM

Gooding named as Pamco chair

The newly-created Publishers Audience Measurement Company (Pamco) has named Aviva’s Jan Gooding as chair and Ipsos Mori as its audience […]

/ September 3, 2015 9:00 AM

'Definitive' figure of daily time spent online is two hours 51 minutes

The IAB UK and UKOM have published a ‘definitive’ figure to remove “any confusion around the conflicting sources claiming to […]

/ September 3, 2015 9:00 AM

Economic policy based on behaviour assumptions

Matthew Hancock MP said the edifice of economic policy was built on an assumption of how should people behave rather […]