The anthropomorphism of technology
As our reliance on technology grows, so too does our relationship with devices and we increasingly give them human attributes […]
As our reliance on technology grows, so too does our relationship with devices and we increasingly give them human attributes […]
With 1.8 billion photos shared globally every single day the age of the image is upon us and brands must […]
UK — The combination of scepticism, marketing savvy and online filtering has fed the continuing rise of super-selectivism, says Ben […]
UK — The involvement of brands in public campaigns has benefits for all involved, said Ben Toombs of TNS BMRB […]
As many as 64% of people in the UK deny feeling in any way European, the highest percentage of any […]
Nielsen has partnered with digital watermarking company Digimarc to make watermarks available for applications beyond audience measurement.