Call for better ethical standards in social media research
Only 38% of the public are aware their social media posts are potentially being analysed for research projects.
Articles By: Chris Bowden 
ResearchBods creates client services director role
Leeds-based digital research agency ResearchBods has hired Robert Webster in the newly created role of client services director.
Purchase decisions an emotional rollercoaster
A third of shoppers (33%) worry they have made the wrong decision after buying a product according to consumer journey […]
NPD launches segmentation scheme service
Global market information company NPD Group has introduced an analytic service integrating consumer segmentation schemes with sales and market share […]
UK trails behind in using insight to drive growth
UK businesses are better equipped than those in other markets to use customer insight to drive growth, but lag behind […]
MRC issues final social media measurement guidelines
The Media Rating Council has issued a detailed set of guidelines following a month-long period of cross-industry feedback.