Articles By: Chris Bowden

/ November 24, 2015 9:00 AM

ITV partners with RadiumOne on programmatic

The collaboration will allow ITV’s TV advertisers to access simultaneous programmatic advertising across other devices and online environments.

/ November 24, 2015 9:00 AM

EBay steps up predictive targeting offer

The online marketplace has launched a predictive targeting tool for identifying and segmenting parent shoppers as part of a wider […]

/ November 24, 2015 9:00 AM

Vision One launches packaging testing tool

PackProbe is designed to evaluate pack designs by testing rational and emotional reactions to different design components.

/ November 24, 2015 9:00 AM

YouTube overtakes TV for young UK teens

29% of 12-15 year olds chose YouTube videos as their top viewing choice, compared with 25% who chose TV, according […]

/ November 20, 2015 9:01 AM

Half of Brits think only cash is secure

While two in five (39%) of British people believe a cashless society is inevitable, a larger contingent (50%) think cash […]

/ November 19, 2015 9:45 AM

Call for better ethical standards in social media research

Only 38% of the public are aware their social media posts are potentially being analysed for research projects.