ITV partners with RadiumOne on programmatic
The collaboration will allow ITV’s TV advertisers to access simultaneous programmatic advertising across other devices and online environments.
Articles By: Chris Bowden 
Shoppers 'holding back' for Black Friday
Research indicates that retailers are suffering in the weeks leading up to discount shopping day Black Friday as shoppers hold […]
EBay steps up predictive targeting offer
The online marketplace has launched a predictive targeting tool for identifying and segmenting parent shoppers as part of a wider […]
Vision One launches packaging testing tool
PackProbe is designed to evaluate pack designs by testing rational and emotional reactions to different design components.
YouTube overtakes TV for young UK teens
29% of 12-15 year olds chose YouTube videos as their top viewing choice, compared with 25% who chose TV, according […]
Half of Brits think only cash is secure
While two in five (39%) of British people believe a cashless society is inevitable, a larger contingent (50%) think cash […]