Articles By: Chris Bowden

/ March 13, 2015 9:10 AM

ComScore makes ad effectiveness appointments both sides of the Atlantic

David Shiffman has been appointed as senior v-p marketing solutions in US and Duncan Trigg as v-p of advertising effectiveness […]

/ March 13, 2015 9:00 AM

Future is about people data not big data says Unilever's Mathieu

Unilever’s global senior vice-president of marketing, Marc Mathieu said data science will change the way marketing is done, as he […]

/ March 13, 2015 9:00 AM

Good content strategy requires risk-taking

Marketers need to learn how to fail and be nimble if content strategy is to be at the heart of […]

/ March 13, 2015 9:00 AM

Facebook opens its data firehose

The launch of topic data, an analytics tool developed with DataSift, will allow a select group to access Facebook’s data […]

/ March 13, 2015 9:00 AM

Verve adds to its board following investment

Geoff Westmore and Neil Brown have joined the Verve board following an investment by London-based Subito partners.

/ March 13, 2015 9:00 AM

Attention lost from TV ads 'can be regained online'

Results from a new ethnographic study suggest that attention lost from TV ads can be regained by ads on digital […]