Majority of younger voters want to vote online
Sixty per cent of 18- to 24-year-olds want the opportunity to vote via online channels according to YouGov research.
Articles By: Chris Bowden 
ComScore makes ad effectiveness appointments both sides of the Atlantic
David Shiffman has been appointed as senior v-p marketing solutions in US and Duncan Trigg as v-p of advertising effectiveness […]
Future is about people data not big data says Unilever's Mathieu
Unilever’s global senior vice-president of marketing, Marc Mathieu said data science will change the way marketing is done, as he […]
Facebook opens its data firehose
The launch of topic data, an analytics tool developed with DataSift, will allow a select group to access Facebook’s data […]
Good content strategy requires risk-taking
Marketers need to learn how to fail and be nimble if content strategy is to be at the heart of […]
Verve adds to its board following investment
Geoff Westmore and Neil Brown have joined the Verve board following an investment by London-based Subito partners.