Articles By: Chris Bowden

/ March 18, 2015 9:13 AM

Rise of the machines – technology transforming research

Artificial intelligence, social media measurement and virtual reality promise to transform consumer insight, Impact 2015 heard.

/ March 18, 2015 9:00 AM

'Give data back to the people', panel tells Impact 2015 audience

Personal data should be wrested from the control of businesses and given back to consumers, according to a panellist speaking […]

/ March 18, 2015 9:00 AM

Storytelling, segmentations, and the subconscious

Speakers from Unilever, EE and Chime Insight and Engagement shared their thoughts on going beyond insight delivery at the MRS […]

/ March 18, 2015 9:00 AM

'This is a leadership moment for the market research profession,' says Unilever's Polman

Unilever CEO Paul Polman has issued a challenge to the market research profession to provide the insight needed to galvanize […]

/ March 18, 2015 9:00 AM

Fresh approaches to predicting new product success

The current era of risk and opportunity requires researchers and clients to take a fresh approach to new product development, […]

/ March 18, 2015 9:00 AM

Seizing the social opportunity

The rise of social media creates a wealth of opportunity for brands to boost advocacy and their bottom line – […]